What is a branded environment?

A branded environment is the result of transforming an office environment into a three-dimensional embodiment of a brand. It is when your space instantly reinforces your company’s position, communicates your identity, unifies your culture, and delivers your brand experience to your customers. It is much more than putting your name and logo on things. It’s an extension of your product into real physical space.

5 Ways to Create a Branded Environment

  1. Tell your story

Brands have different personalities, tones, and unique stories. One way to immerse visitors in the brand is by creating several touchpoints for connections. Using wall space for large graphics or murals as touchpoints can give visitors a sense of comfort, familiarity, and can create a positive emotional response to the organization and its space.

Tip: Create a mood board to keep you focused on your brand identity.

2. Wayfinding signage

Wayfinding informs people of their surroundings and guides visitors from point A to point B. This type of signage is valuable real estate that gives companies an excellent opportunity to connect the brand’s unique personality to a visitor’s sense of place. By adding branded directional signage to the facility, it makes walking from one destination to another an engaging experience. When visitors are happy and well-oriented, they are likely to return.

Tip: Map out a floor plan. Floor plans give you an aerial view of your space that can be used as a guide for the placement of signage.

3. Create “Instagrammable” opportunities

According to Instagram, “200 million-plus Instagrammers visit at least one business profile daily.” Designing spaces for social media photographs creates an atmosphere and experience that users share. When your organization has Instagrammable spaces