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When prospective residents tour an apartment community, they’re not just looking for a place to live—they’re looking for a place to belong. Amenity centers have long been a draw for renters, with features like fitness rooms, yoga studios, coworking lounges, and pools leading the way. But as more young families enter the rental market, there’s an opportunity many property developers are just beginning to tap into: indoor playgrounds.
A Welcoming Space for Every Member of the Family
Amenity centers are meant to serve everyone in the community, yet traditional offerings often leave out one key group—children. Adding a dedicated indoor playground provides a safe, engaging space for kids while giving parents peace of mind (and a few moments to recharge).
When designed well, indoor playgrounds blend seamlessly into your existing amenity space—next to the fitness center, near the lounge, or even within a multi-use community room. These spaces can be bright and modern, with soft play features, slides, and climbing structures that cater to a wide age range.
Attracting and Retaining Young Families
Young parents are actively searching for communities that understand and support their lifestyle. Offering a kid-friendly amenity like an indoor playground signals that your property is designed with families in mind. It becomes a major selling point—especially during tours when parents have toddlers in tow and are already imagining their daily routines.
Indoor playgrounds also encourage a sense of community. Kids make friends, parents connect, and neighbors bond over shared experiences. In an age where building community is a key differentiator for multifamily properties, this kind of connection is priceless.
Amenities matter more than ever in lease decisions.
91% of renters say amenities impact their rental decision, and over 70% would pay more for family-friendly amenities.
(Source: RentCafe, NMHC/Kingsley)
Design That Fits Your Brand
Modern indoor playgrounds don’t have to look like a fast-food play zone. Today’s designs can be sleek, stylish, and tailored to match your property’s aesthetic. Whether you’re going for a neutral, spa-like feel or a vibrant, urban vibe, your indoor play space can reflect the same design principles as your yoga studio or lounge.
A Smart Investment in Resident Satisfaction
At the end of the day, happy residents stay longer. Offering amenities that serve the whole family reduces turnover and creates more reasons for renters to renew their leases. It also sets your community apart in a competitive market, especially in urban or suburban areas where outdoor space might be limited.
Interested in adding an indoor playground to your amenity center?
Let’s talk about how we can help create a custom play space that complements your brand and supports your resident families.
